KU.

01 / Selected work · Defence & aerospace

Kachila× Hercules

A connected identity, aircraft and motion system for the African Aerospace & Defence exhibition.

Role
Design executive
Event
AAD 2022
Markets
Canada · Finland · South Africa
Practice
Brand · 3D · Motion
Explore
BRAND STRATEGY ✦ AIRCRAFT LIVERY ✦ 3D VISUALIZATION ✦ MOTION ✦ BRAND STRATEGY ✦ AIRCRAFT LIVERY ✦ 3D VISUALIZATION ✦ MOTION ✦
PDF artwork · 01 / 04
Kachila wordmark beside the orange Hercules Dynamics emblem
Identity alignmentKachila × Hercules Dynamics

02 / Overview

One campaign.
Two distinct voices.

The work had to connect Kachila's platform-led, market-facing story with Hercules' operational technology—without flattening either brand into the other.

Challenge

Make complex defence and aerospace technology clear at exhibition speed.

Approach

Build one flexible system across identity, aircraft, campaign graphics and film.

Result

A coherent presentation that could move from a static mark to an airborne application.

03 / Brand logic

Different ideas,
held together.

Each partner keeps its own character while the shared grid, spacing and campaign language make the collaboration feel intentional.

01 / KachilaPlatform · Connection

Open pathways for technology.

Kachila connects intellectual property, defence capability and commercial opportunity. Its section uses open space, sky tones and an editorial sense of movement.

Visit Kachila
02 / HerculesIntelligence · Action

Intelligence made operational.

Hercules centres real-time intelligence and AI-enhanced situational awareness. Its section uses black, signal orange and restrained targeting cues.

Visit Hercules

04 / Applications

The identity,
in the air.

All three aircraft images from the original PDF are restored below at their natural proportions—no clipped wings, stretched frames or mobile-only crops.

PDF artwork · 02 / 04
White light aircraft carrying Kachila and Hercules Dynamics branding
Airborne platformKachila identity applied to a light aircraft with the Hercules Dynamics system mark.
PDF artwork · 03 / 04
Camouflage helicopter carrying Kachila and Hercules Dynamics branding
Rotary-wing applicationA darker, field-oriented livery designed to retain both identities at distance.
PDF artwork · 04 / 04
Transport aircraft in flight carrying Kachila and Hercules Dynamics branding
Long-range aerospace applicationThe shared lockup scales from a close exhibition view to a large transport platform.

05 / Campaign system

One idea,
six outputs.

  1. 01Brand strategy
  2. 02Visual identity
  3. 03Aircraft livery studies
  4. 043D modelling and animation
  5. 05Exhibition campaign
  6. 06Promotional film

06 / Motion

The system,
in motion.

Both videos use the same responsive frame, label line and baseline so they stay aligned on every screen.

01 / 3D animationModelling · Lighting · Motion
02 / Campaign filmEdit · Sound · Promotion

07 / Outcome

Clarity,
measured.

100%

Brand consistency

+40%

Accessibility

+30%

Engagement

+25%

UX rating

08 / Next

Explore more brand, digital and motion work.

Back to selected work